{"id":631,"date":"2023-12-14T12:36:08","date_gmt":"2023-12-14T11:36:08","guid":{"rendered":"https:\/\/blog.neero.io\/?p=631"},"modified":"2024-01-08T16:26:07","modified_gmt":"2024-01-08T15:26:07","slug":"lancer-une-publicite-facebook-avec-neero","status":"publish","type":"post","link":"https:\/\/blog.neero.io\/index.php\/2023\/12\/14\/lancer-une-publicite-facebook-avec-neero\/casandrafoua\/","title":{"rendered":"Lancer une publicit\u00e9 Meta avec la carte virtuelle Neero"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"631\" class=\"elementor elementor-631\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb60cf e-flex e-con-boxed e-con e-parent\" data-id=\"9eb60cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c37283a elementor-widget elementor-widget-text-editor\" data-id=\"c37283a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facebook est l&rsquo;un des r\u00e9seaux sociaux les plus populaires au monde, avec plus de 2,9 milliards d&rsquo;utilisateurs actifs mensuels. La publicit\u00e9 sur Facebook offre un potentiel immense pour promouvoir votre entreprise et atteindre un public cibl\u00e9. Dans cet article, nous allons explorer les bases de la publicit\u00e9 Facebook, en mettant en avant les diff\u00e9rentes m\u00e9thodes de lancement de publicit\u00e9, tout en int\u00e9grant la facilit\u00e9 de facturation avec la carte virtuelle Neero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8392a34 e-flex e-con-boxed e-con e-parent\" data-id=\"8392a34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cee5876 elementor-widget elementor-widget-heading\" data-id=\"cee5876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la publicit\u00e9 Facebook et quels sont ses avantages? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e4f576 e-flex e-con-boxed e-con e-parent\" data-id=\"7e4f576\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388372f elementor-widget elementor-widget-text-editor\" data-id=\"388372f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La publicit\u00e9 Facebook est une forme de publicit\u00e9 en ligne qui permet aux entreprises de promouvoir leurs produits ou services sur le r\u00e9seau social Facebook. Les publicit\u00e9s Facebook peuvent \u00eatre diffus\u00e9es sur le fil d&rsquo;actualit\u00e9, dans les r\u00e9sultats de recherche, dans les Stories et sur d&rsquo;autres surfaces de Facebook.<\/p><p>La publicit\u00e9 Facebook offre de nombreux avantages aux entreprises, notamment :<\/p><ul><li>Un large public : Facebook compte plus de 2,9 milliards d&rsquo;utilisateurs actifs mensuels. Vous pouvez atteindre votre public cible en d\u00e9finissant des crit\u00e8res de ciblage d\u00e9mographiques, psychographique et comportementaux.<\/li><li>Une grande flexibilit\u00e9 : Vous pouvez cr\u00e9er des publicit\u00e9s Facebook sous diff\u00e9rents formats, notamment des images, des vid\u00e9os, des carrousels et des publicit\u00e9s dynamiques. Vous pouvez \u00e9galement choisir diff\u00e9rents objectifs pour vos publicit\u00e9s, tels que l&rsquo;augmentation du trafic sur votre site Web, la g\u00e9n\u00e9ration de leads ou la vente de produits.<\/li><li>Un suivi des r\u00e9sultats : Facebook fournit des outils de suivi qui vous permettent de mesurer les performances de vos publicit\u00e9s et d&rsquo;optimiser votre campagne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-509b90b e-flex e-con-boxed e-con e-parent\" data-id=\"509b90b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ace17e elementor-widget elementor-widget-heading\" data-id=\"7ace17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utiliser le Gestionnaire de Publicit\u00e9 Facebook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dac2daa e-flex e-con-boxed e-con e-parent\" data-id=\"dac2daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9ece5 elementor-widget elementor-widget-text-editor\" data-id=\"4b9ece5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: var(--jl-content-font-size); letter-spacing: var(--jl-content-spacing);\">Cr\u00e9er un Compte Publicitaire: s<\/span>i vous n&rsquo;avez pas d\u00e9j\u00e0 un compte publicitaire Facebook, commencez par en cr\u00e9er un. Acc\u00e9dez au Gestionnaire de Publicit\u00e9 et suivez les instructions pour configurer votre compte\u00a0<\/li><li>D\u00e9finir les Objectifs de Campagne:\u00a0 Avant de cr\u00e9er une publicit\u00e9, identifiez clairement vos objectifs. Souhaitez &#8211; vous accro\u00eetre la notori\u00e9t\u00e9 de la marque, g\u00e9n\u00e9rer du trafic vers votre site web, ou stimuler les ventes ?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf58ac9 e-flex e-con-boxed e-con e-parent\" data-id=\"cf58ac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1783542 elementor-widget elementor-widget-image\" data-id=\"1783542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/blog.neero.io\/wp-content\/uploads\/2023\/12\/objectif-publicite-1.png\" class=\"attachment-large size-large wp-image-635\" alt=\"publicite-facebook-avec-la-carte-neero\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc8b10 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc8b10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc678e elementor-widget elementor-widget-text-editor\" data-id=\"7dc678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. D\u00e9finir votre Public Cible: utilisez les options de ciblage avanc\u00e9es du Gestionnaire de Publicit\u00e9 pour d\u00e9finir pr\u00e9cis\u00e9ment votre public cible en fonction de crit\u00e8res tels que l&rsquo;\u00e2ge, le sexe, l&#8217;emplacement, les int\u00e9r\u00eats, etc. En passant par l&rsquo;onglet ensemble de publicit\u00e9.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb22c80 e-flex e-con-boxed e-con e-parent\" data-id=\"bb22c80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66a7a5f elementor-widget elementor-widget-image\" data-id=\"66a7a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/blog.neero.io\/wp-content\/uploads\/2023\/12\/ciblage-avance.png\" class=\"attachment-large size-large wp-image-636\" alt=\"Ciblage-facebook\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66469d2 e-flex e-con-boxed e-con e-parent\" data-id=\"66469d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c015b82 elementor-widget elementor-widget-text-editor\" data-id=\"c015b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a04. D\u00e9finir le Budget et la Planification: c<span style=\"color: var(--jl-single-color); font-family: var(--jl-body-font); font-size: var(--jl-content-font-size); font-weight: var(--jl-body-font-weight); letter-spacing: var(--jl-content-spacing); text-align: var(--text-align);\">hoisissez un budget quotidien ou un budget total pour votre campagne publicitaire. D\u00e9finissez \u00e9galement les dates de d\u00e9but et de fin de la campagne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc05e9f elementor-widget elementor-widget-image\" data-id=\"cc05e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/blog.neero.io\/wp-content\/uploads\/2023\/12\/Budget.png\" class=\"attachment-large size-large wp-image-637\" alt=\"Budget-pub-Facebook\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6800ca8 e-flex e-con-boxed e-con e-parent\" data-id=\"6800ca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7cfa1 elementor-widget elementor-widget-text-editor\" data-id=\"9a7cfa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5. Ajoutez votre carte\u00a0 Neero: entrez dans l&rsquo;onglet facturation et paiements<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659c88a e-flex e-con-boxed e-con e-parent\" data-id=\"659c88a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c48efb0 elementor-widget elementor-widget-heading\" data-id=\"c48efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avec la fonctionnalit\u00e9 booster la publication <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6577465 e-flex e-con-boxed e-con e-parent\" data-id=\"6577465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-751586a elementor-widget elementor-widget-text-editor\" data-id=\"751586a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"71:1-71:154\">Le bouton booster la publication est un moyen simple de promouvoir une publication Facebook existante. Pour booster une publication, proc\u00e9dez comme suit :<\/p><ol><li><span style=\"text-align: var(--text-align);\">Acc\u00e9dez \u00e0 la publication que vous souhaitez booster.<\/span><\/li><li>Cliquez sur le bouton \u00ab\u00a0Booster\u00a0\u00bb.<\/li><\/ol><p data-sourcepos=\"71:1-71:154\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24a8042 e-flex e-con-boxed e-con e-parent\" data-id=\"24a8042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea7908 elementor-widget elementor-widget-image\" data-id=\"aea7908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"740\" src=\"https:\/\/blog.neero.io\/wp-content\/uploads\/2023\/12\/Boost.jpg\" class=\"attachment-large size-large wp-image-675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dfe63d e-flex e-con-boxed e-con e-parent\" data-id=\"7dfe63d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50ab7c3 elementor-widget elementor-widget-text-editor\" data-id=\"50ab7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: var(--jl-content-font-size); letter-spacing: var(--jl-content-spacing);\">3. S\u00e9lectionnez votre objectif publicitaire.<\/span><br><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: var(--jl-content-font-size); letter-spacing: var(--jl-content-spacing);\">4. D\u00e9finissez votre budget et votre calendrier.<\/span><br><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: var(--jl-content-font-size); letter-spacing: var(--jl-content-spacing);\">5. Lancez votre campagne.<\/span><br><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: var(--jl-content-font-size); letter-spacing: var(--jl-content-spacing);\">6. Ajouter sa carte virtuelle Neero pour la facturation&nbsp;<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4626ef e-flex e-con-boxed e-con e-parent\" data-id=\"a4626ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc1dc2 elementor-widget elementor-widget-image\" data-id=\"3bc1dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/onelink.to\/devfestrollup\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/blog.neero.io\/wp-content\/uploads\/2023\/12\/Footer_Blog.jpg\" class=\"attachment-large size-large wp-image-792\" alt=\"Nerflix-kids\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook est l&rsquo;un des r\u00e9seaux sociaux les plus populaires au monde, avec plus de 2,9 milliards d&rsquo;utilisateurs actifs mensuels. La publicit\u00e9 sur Facebook offre un potentiel immense pour promouvoir votre entreprise et atteindre un public cibl\u00e9. Dans cet article, nous allons explorer les bases de la publicit\u00e9 Facebook, en mettant en avant les diff\u00e9rentes m\u00e9thodes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,32],"tags":[26,25,28,56,3,8,55,54,57],"class_list":["post-631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carte_bancaire","category-carte_virtuelle","tag-carte-bancaire-virtuelle","tag-carte-virtuelle","tag-carte-virtuelle-neero","tag-facebook","tag-neero","tag-neero-cameroun","tag-pub-meta","tag-publicite","tag-publicite-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancer une publicit\u00e9 Meta avec la carte virtuelle Neero - Blog Neero<\/title>\n<meta name=\"description\" content=\"Atteignez vos objectif marketing avec Meta. D\u00e9couvrez comment cr\u00e9er des publicit\u00e9s efficaces et atteindre vos clients potentiels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.neero.io\/index.php\/2023\/12\/14\/lancer-une-publicite-facebook-avec-neero\/casandrafoua\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancer une publicit\u00e9 Meta avec la carte virtuelle Neero - Blog Neero\" \/>\n<meta property=\"og:description\" content=\"Atteignez vos objectif marketing avec Meta. 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